News You Can Use

A want to not a need to... One of the biggest mindset shifts for a physician offering cash-based services from a traditional medical office for the first time is realizing this is dealing with a want-to scenario not a need-to.   A choose-to not a have-to. What I mean by this is when a patient chooses to have an elective cash-based service performed they do it based on emotion and the desire to feel better about themselves.   All their lives they’ve gone to the doctor because somethings not right, something hurts, or they’re worried and have to make that appointment and are not usually happy about it.   When someone chooses to go to the doctor because it’s for something they want to do to improve their body or mindset, it’s a whole different story.    I’ve had many physicians tell me they were blown away when the same patient who would come in for a visit in the past and complain about a $50 co-pay would be the same one who came in with a smile on their face and hundred

New website, new focus My new website just went live.  Check it out at www.lasercoach.com .   I am a physician oriented resource for cash-based products and services than can be added to a medical practice. I’ll be bringing you tips, updates, new devices, products and treatments all related to cash-based services you can offer your patients.   In addition, I’ll share ideas I’ve developed after working with hundreds of physicians in over 25 years in the industry.    This information will show you how to bring in extra income, save money, and make you a better educated consumer. There is also a platform for customers to list devices they want to sell or buy.   My focus is on physician to physician transactions and cutting out the middleman dealers or brokers.   I want to be your go-to source for anything you need regarding cash-based devices and services.   Let's start with a phone call to discuss your needs.  No pressure, no hassle, no charge.  

One thing you MUST do before buying new equipment If you’re considering buying a new laser or aesthetic device from a manufacturer there may come a time when you want to sell it.   Most physicians are very surprised when they find out how much their equipment has depreciated in value in just a relatively short time.    The main reasons for this are: Manufacturers come out with a new version of the same system almost every year (usually nothing much has changed but they want you to think so) Similar devices are entering the market at reduced prices Many more used devices available for sale than most people realize.   Also, they almost always sell for less than the advertised price.   So how do you make your device more valuable when it comes time to sell it?   Do NOT sign any contract for a new laser or expensive aesthetic device without insisting the manufacturer put IN WRITING that they will not charge anyone you sell it to a recertification fee and tha