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Don Berryhill work bio Here's a bit of information on my background in the industry: I started working with medical lasers for surgical procedures in the OR in 1994.   That year I was certified as a Laser Safety Office (LSO).  Before starting with medical lasers, I was with W.L. Gore and Associates for 5 years managing their largest hospital accounts in the country in Houston, Texas for their line of vascular grafts, cardiovascular patches and sutures.   I was often in the OR during open heart surgery with two of the world’s most innovative and notable cardiovascular surgeons, Dr’s Michael DeBakey (Methodist Hospital) and Denton Cooley (Texas Heart Institute).   It was one of my greatest privileges and highlights of working in the medical field.   In 1996, I was introduced to the newly emerging field of cash-based aesthetic lasers and started to work for the company that introduced the first intense-pulsed light system on the market.   We also sold and rented C

Should you offer free treatments? Something I hear fairly often is that an office is not using their lasers or other equipment as much as they would like. If it was me and I had a device that didn’t use costly disposables, I would try to have it running all day long whether I was getting paid for it or not.  The point being I would be demonstrating for prospective patients. If you see that a patient might be interested in a treatment you offer but not sure about it, offer to treat one of their hands for free, or an armpit for hair removal, etc. This will help eliminate any fears or concerns they might have you’ll be surprised how many times it will result in them booking treatments not only for that but other procedures as well. Call or email to discuss some other ideas to expand your cash-based services.  I’m available for on-site visits to train the staff on laser treatments, fine tune your marketing efforts, and help you generate more revenue!