News You Can Use

The "business" of lasers Many physicians and medspa owners are challenged with how to get the most from their lasers and related aesthetic equipment and offerings. I’m available to come to your office for a day to review the “business" of lasers regarding your services. My visit will focus on: Review of the current state of your lasers, equipment, offerings, treatments, and marketing Fine tuning treatments for better results Promoting your services more effectively Analysis and comparison of your equipment verses others in your area Training and motivating the staff Creatively branding your treatments and services  Updates on trends and technologies Providing tips on how to be a better educated consumer when purchasing equipment Addressing any equipment service issues you might have I’ve worked with medical lasers and related aesthetic devices for over 20 years. I’ve been in hundreds of offices and had countless discussions with physicians, office staff,

Choosing the right equipment Many physicians are confused about what type of equipment is best when they want to add additional services to their practice.   When trying to decide, focus on the following issues: Specific types of treatments you want to perform Skin types will you be predominately treating Who will be performing the treatments Return on investment projection Age range if buying used Purchasing budget range Many times the first step is figuring out the budget.   I’ve worked with several physicians who say they want a specific type of system and then after tracking one down they find out it’s not in their price range.   Figure what price and age range you want to stay within and then get approved for financing if needed (I can help with this). This is important because you’ll be able to move more quickly on a prime used system or put you in a stronger negotiating position with a manufacturer for a new system. If you’re limited on

Bass boat Several years ago I was a distributor for a company selling microdermabrasion systems. One day I went to a small town of maybe 9,000 people in southern Louisiana to demonstrate it for a family practice physician who was wanting to expand his services and offer skin care treatments.  His main concern was that the folks there were not going to be willing to pay for a cash-based treatment like this.  I was sitting in the waiting room with the device waiting to go to a treatment room to set it up for the demo when a very nice middle-aged woman sitting across from me asked what it was. I explained how the crystals would get sucked through an opening in the handpiece to exfoliate and this treatment along with a good topical product would rejuvenate the skin. She asked how much the treatment would cost and I said most offices were charging around $125.00 per treatment and most people usually got one a month for 3-4 months and then did a maintenance every few months